Andy Hsu

About

I'm Andy Hsu, a Creative Director with over two decades of experience designing, building, and directing digital experiences for some of the coolest brands in the world.

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I landed my gig at R/GA in 2002, and by that time I'd already worked on some solid brands like Showtime, HBO, Sprint, and the Truth anti-smoking campaign. But little compares to working on Nike. At a time when there was no such thing as best practices, it was fertile ground for creativity. I shot sneakers with a primitive digital camera using fishing line and desk lamps. We only needed approval from our immediate clients. We were free to experiment, come up with crazy ideas (“every page is a homepage!”), and screw up. We learned to invent on the fly.

A lot has happened in the world of the Internet since then. But making it up as you go along can be unexpectedly powerful, especially when coupled with years of experience working for the world's best agencies and brands.

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Education

Massachusetts Institute of Technology, Cambridge MA

1995–1999 Bachelor of Science in Art and Design: Architecture


Experience

Innocean Huntington Beach

December 2017–Present
VP Group Creative Director, Digital
Hyundai

Huge/Elephant Los Angeles

November 2016–Present
Creative Director
Apple, Too Faced, Shaw Business

Deutsch Los Angeles

March 2012–October 2016
SVP Creative Director, Digital Platforms
Volkswagen, Taco Bell, California Milk 

R/GA New York

July 2008–March 2012
Creative Director, Retail and Digital Environments
Nike, Verizon Wireless, American Eagle, Walmart, Sonos

AKQA New York

October 2006–July 2008
Senior Art Director
Coca-Cola, Smirnoff, Comcast, Vivendi Games, Deloitte 

R/GA New York

September 2002–September 2006
Art Director, Senior Designer, Flash Animator
Nike Basketball, Nike Running, Nike Store

Freelance New York

June 2000–September 2002
Designer, Flash Animator
Showtime, HBO, Sprint

Circle.com Boston

October 1999–June 2000
Designer, Flash Animator
Bell Atlantic/Verizon, Royal Caribbean, Truth